Better is Better

dog-assist-shopThe title above is from a recent cell phone carrier commercial. I like this commercial. It shows kids being asked to value which one is better “more or less?”. Of course the kids say “More!” This commercial is meant to highlight that using their carrier’s service is almost a “no brainer”, something kids could easily choose. In theory you would always choose something “better” if you knew for sure it was of higher value, but that assumes you can easily compare the value of things. In my experience, you rarely can. This is especially true when you introduce human needs into the equation. I won’t even try to discuss the complexity of selecting the right romantic mate for yourself. But, I’m sure you get the idea.


What is interesting to me is that there seems to be unspoken value judgments placed on service. I will call this the “more is better” valuation. This is the idea that the more people your service impacts the more value it has. For example, caring for your one baby does not have as much value as working to provide clean drinking water to thousands of people. Think about that for a moment. Please actually take a moment and a break from reading and decide if you agree with that statement. Does more lives impacted equal more valuable service? Most people never thought about it, but they feel it. They feel it in whose service they consider honorable and whose service they ignore. They feel it in what service impact they hope to leave as a legacy and what they think will be unimpressive. But you won’t find that thinking here.

You will find a challenge to serve deeply and more broadly when life allows. You will find a challenge to serve fully and to serve better. Then after you’ve served better there will be a challenge to serve better than that. Why? Because better is better, but know that any act of serve or any act of genuine caring and love will be valued here. Below is the a list of the five ways this blog will categorize service and encourage you to serve others. Some of you will spend an entire lifetime mainly in one category while others will find seasons of life for them all. I can almost guarantee you that you will not have the capacity to serve well in all five categories at once. So please don’t set that expectation for yourself. Nobody can serve all missions or in all categories so you will have to explore what is the right match for you. All you need right now is to decide that however and wherever you are serving today, you will serve better tomorrow. I plan to serve better tomorrow.

Service Categories

  • Serving Personal Relationships: Giving time and energy to the people you know well and are emotionally invested in. You will have the deepest connection and impact with this group. This is worthy service.
  • Serving Professional Relationships: Using your unique abilities to make a positive impact in the work environment. We spend a lot of our lives in our place of business and it’s a worthy place to serve, but one often overlooked.
  • Serving Community: This is usually the first type of service that comes to mind. Efforts spent here can have immediate life changing benefits to those served. This is worthy service.
  • Serving Country: There are those that serve their country directly (and their families serve along with them), but there are also a host of organizations and services that support the US military and those in foreign service. Further, there are many other ways that civilians can serve their country. They are all worthy service.
  • Serving the World: This is about thinking beyond borders and addressing issues that affect mankind as a whole. This is doing your part to fight for global causes that have wide reaching impact. This is worthy service.

Feel passionate about a certain area, but not sure where to start? How are you focusing your area of service and has it changed over the years? Tell us about it. Serve on!

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